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Twitter Borrows From Peach with New GIF Function February 6th, 2016
Andrew Hutchinson

Twitter Borrows From Peach with New GIF Function

Twitter is reportedly testing a new function that would enable users to search for and insert GIFs, in-stream, without leaving the app. Which sounds v[...] Read the rest »

Will Your Content Make a Difference? February 6th, 2016
Barry Feldman

Will Your Content Make a Difference?

In the first episode of a new podcast series, Barry Feldman and Andy Crestodina discuss actionable marketing ideas to help people understand and devel[...] Read the rest »

Social Media and #SB50: How Brands Can Tap into Super Bowl-Related Discussion on Each Platform February 6th, 2016
Andrew Hutchinson

Social Media and #SB50: How Brands Can Tap into Super Bowl-Related Discussion on Each Platform

The Super Bowl is only hours away, but if you haven't got your real-time social media strategy sorted yet, don't worry, this guide outlines how any br[...] Read the rest »

Real-Time Marketing Moments – Making Them Work for Your Brand February 6th, 2016
Brett Relander

Real-Time Marketing Moments – Making Them Work for Your Brand

As digital marketing continues to evolve, marketing in the moment is becoming increasingly important for business success. In this post[...] Read the rest »

8 attributes for career success and leaving a footprint February 5th, 2016
PR Week Global 2014 Views RSS Feed

8 attributes for career success and leaving a footprint

Craig Rothenberg, founder, Rothenberg Communications, lays out eight attributes that can light a path to success. [...] Read the rest »

Gender-Busting Super Bowl 50: How Women Engage With the Advertising Event [INFOGRAPHIC] February 5th, 2016
A. A. Currey

Gender-Busting Super Bowl 50: How Women Engage With the Advertising Event [INFOGRAPHIC]

If you think the Super Bowl is just for men, you aren't paying attention. Data shows that women, who already engage with brands online more than men, [...] Read the rest »

Amid Super Bowl 50, NFL faces its biggest fight: Making the game safe February 5th, 2016
PR Week Global 2014 News RSS Feed

Amid Super Bowl 50, NFL faces its biggest fight: Making the game safe

On the eve of a Super Bowl likely to attract record ratings, the NFL is facing a critical long-term issue in player concussions. Improved communicatio[...] Read the rest »

Roll up for the greatest marketing show on earth February 5th, 2016
PR Week Global 2014 News RSS Feed

Roll up for the greatest marketing show on earth

Brands invest millions attempting to reach consumers during the annual Super Bowl and this year's clash between Carolina and Denver is no exception. B[...] Read the rest »

Illinois looks for agency partner for summer food service program February 5th, 2016
PR Week Global 2014 News RSS Feed

Illinois looks for agency partner for summer food service program

The state's Board of Education is searching for an agency to work on a multifaceted outreach program. [...] Read the rest »

Abernathy MacGregor lends Wounded Warrior Project crisis comms support February 5th, 2016
PR Week Global 2014 News RSS Feed

Abernathy MacGregor lends Wounded Warrior Project crisis comms support

The New York Times and CBS News have posted stories in recent weeks examining the nonprofit's spending. [...] Read the rest »

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