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Time to dust off that social media policy — everybody’s watching May 6th, 2016
PR Week Global 2014 Views RSS Feed

Time to dust off that social media policy — everybody’s watching

Single sign-on access through Facebook, Twitter, or Google makes it really easy to assemble a dossier, on what someone has said online. All the more r[...] Read the rest »

The soundbites that define a $10 billion industry May 6th, 2016
PR Week Global 2014 News RSS Feed

The soundbites that define a $10 billion industry

The 2016 PRWeek Global Agency Report is in the can and the largest survey of PR firms ever produced has thrown up some fascinating data, trends, and a[...] Read the rest »

Going dark on the web worked for Radiohead, but it won’t work for you May 6th, 2016
PR Week Global 2014 News RSS Feed

Going dark on the web worked for Radiohead, but it won’t work for you

Disappearing from the web is like a magic trick - in more ways than one. [...] Read the rest »

Tractenberg multicultural leader Julie Mendez passes away at 33 May 6th, 2016
PR Week Global 2014 News RSS Feed

Tractenberg multicultural leader Julie Mendez passes away at 33

In her short career, Mendez founded Tractenberg's multicultural group, won multiple awards, and moved up the ladder at two agencies. [...] Read the rest »

Your call: In anti-establishment 2016, do endorsements matter? May 6th, 2016
PR Week Global 2014 News RSS Feed

Your call: In anti-establishment 2016, do endorsements matter?

Several high-profile Republicans have been hesitant to support a Donald Trump nomination, despite its perceived inevitability and the businessman's do[...] Read the rest »

FTI Consulting guides Aéropostale through Chapter 11 comms May 6th, 2016
PR Week Global 2014 News RSS Feed

FTI Consulting guides Aéropostale through Chapter 11 comms

The retailer filed for Chapter 11 bankruptcy protection this week as it tries to reduce costs by shrinking its store footprint and optimizing efficien[...] Read the rest »

New Report Shows Long-Form Content Generates 2x the Engagement of Short-Form on Mobile May 6th, 2016
Andrew Hutchinson

New Report Shows Long-Form Content Generates 2x the Engagement of Short-Form on Mobile

Which should you focus your content efforts on – short-form content, or longer, more in-depth posts? This is the question Pew Research sought to[...] Read the rest »

Your Clever Title Could Be Ruining Your Credibility – Here's Why May 6th, 2016
Jo Lynn Deal

Your Clever Title Could Be Ruining Your Credibility – Here's Why

Are you a 'guru' or a 'maven'? In this post, Jo Lynn Deal explains why using creative descriptors like these might actually be hurting your reput[...] Read the rest »

The 5 stories PR pros need to know on Friday morning, 5.6.2016 May 6th, 2016
PR Week Global 2014 News RSS Feed

The 5 stories PR pros need to know on Friday morning, 5.6.2016

How China is using social media to reach the West; LinkedIn kicks the tires on its own version of Facebook's Instant Articles; De Blasio press secreta[...] Read the rest »

Why Reddit Is the 2nd Most Trusted Social Site for News May 6th, 2016
Bob Hutchins

Why Reddit Is the 2nd Most Trusted Social Site for News

A new study released by American Press Institute has found that Reddit is the second most trusted social media platform for users who s[...] Read the rest »

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