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Havas buys Formula PR December 22nd, 2014
PR Week Global 2014 News RSS Feed

Havas buys Formula PR

The rebranded Havas Formula will be a part of the holding company's Creative Group alongside Havas PR and other firms. [...] Read the rest »

Perlut: Sony’s lost reputational opportunity December 22nd, 2014
PR Week Global 2014 Views RSS Feed

Perlut: Sony’s lost reputational opportunity

Sony whiffed on a chance to find the silver linings in the cyberattack against it last month. [...] Read the rest »

ABB establishes public affairs team and boosts media relations December 22nd, 2014
PR Week Global 2014 News RSS Feed

ABB establishes public affairs team and boosts media relations

Global power giant ABB Group has recruited a new public affairs team and strengthened its media relations team, with the changes effective from 1 Janu[...] Read the rest »

How to Humanize Your Brand on Social Media December 22nd, 2014
Carlos Gil

How to Humanize Your Brand on Social Media

Consumers aren't a "KPI": they're people. They have value to brands and they hold the keys to the social media kingdom, not the other way around. Toda[...] Read the rest »

APCO’s Staples formalizes global team December 22nd, 2014
PR Week Global 2014 News RSS Feed

APCO’s Staples formalizes global team

New CEO Brad Staples names leadership team, including wider roles for Nelson Fernandez and Nicolas Bouvier. [...] Read the rest »

Taaffe to take reins as Huntsworth CEO in April December 22nd, 2014
PR Week Global 2014 News RSS Feed

Taaffe to take reins as Huntsworth CEO in April

The former Hill & Knowlton CEO and Groupon comms leader is set to become chief executive of Huntsworth in April, replacing the retiring Lord Chadl[...] Read the rest »

Social Selling Tips of the Week: Get More by Giving December 22nd, 2014
Koka Sexton

Social Selling Tips of the Week: Get More by Giving

With the holidays upon us, it only seems fitting that this week’s social selling tips highlight the spirit of helping. In these posts, you will [...] Read the rest »

Six things PR pros need to know on Monday morning, 12.22.2014 December 22nd, 2014
PR Week Global 2014 News RSS Feed

Six things PR pros need to know on Monday morning, 12.22.2014

Political fingerpointing over New York cop killings; Sony hires Judy Smith as it pushes back against criticism. [...] Read the rest »

6 Ways to Mitigate the Risk of a Social Ad Campaign December 22nd, 2014
ArynKennedy

6 Ways to Mitigate the Risk of a Social Ad Campaign

Everyone wants to jump on the social media bandwagon, but the route is paved with embarrassing gaffes and failed campaigns. Before you join in, carefu[...] Read the rest »

5 Retailers Who Nailed It This Holiday Season December 22nd, 2014
Ekaterina

5 Retailers Who Nailed It This Holiday Season

Here’s a look at five holiday campaigns that topped the “nice” list for us this year due to their creativity, as well as their imagi[...] Read the rest »

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