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Be Funny: The Amazing Power of Humor in Social Media Marketing July 2nd, 2015
Sarah Snow

Be Funny: The Amazing Power of Humor in Social Media Marketing

The funny bone can be a fickle thing. Writing jokes is hard work. But if you have a gift for humor, you’re marketing campaigns will be better. W[...] Read the rest »

7 Habits of HIghly Effective Tweeters July 2nd, 2015
A. A. Currey

7 Habits of HIghly Effective Tweeters

Why do some people rise to the top of Twitter and some people are destined for the dregs? Being “good at Twitter” can look really effortle[...] Read the rest »

Brands set off social media fireworks for Fourth of July July 2nd, 2015
PR Week Global 2014 News RSS Feed

Brands set off social media fireworks for Fourth of July

Marketers say, "Happy birthday, America." [...] Read the rest »

Burson-Marsteller to help clients plant their flags in Cuba July 2nd, 2015
PR Week Global 2014 News RSS Feed

Burson-Marsteller to help clients plant their flags in Cuba

Latin America president Ramiro Prudencio is leading the Miami-based service. [...] Read the rest »

Advice from Unilever and UNICEF at Cannes: ‘Engage young people’ July 2nd, 2015
PR Week Global 2014 News RSS Feed

Advice from Unilever and UNICEF at Cannes: ‘Engage young people’

Executives from the two global organizations sounded off about the importance of collaboration to find solutions. [...] Read the rest »

Bonin Bough at Cannes: ‘It’s a creative Renaissance we’re in the middle of’ July 2nd, 2015
PR Week Global 2014 News RSS Feed

Bonin Bough at Cannes: ‘It’s a creative Renaissance we’re in the middle of’

Digital plus traditional marketing equals a golden era, according to the Mondelez SVP. [...] Read the rest »

ICYMI: Cannes in the can July 2nd, 2015
PR Week Global 2014 News RSS Feed

ICYMI: Cannes in the can

A full roundup of PRWeek's comprehensive coverage of this year's Cannes. [...] Read the rest »

The Perils of Automation: Google Photos and Racist Labels July 2nd, 2015
Aaron Miles

The Perils of Automation: Google Photos and Racist Labels

A Google engineer has issued an apology after an automated Google Photos app labeled a photo of two black people as containing "gorillas." The issues [...] Read the rest »

Girl Scouts Troop Launches IndieGoGo Campaign in Face of Transgender Discrimination July 2nd, 2015
Carianne King

Girl Scouts Troop Launches IndieGoGo Campaign in Face of Transgender Discrimination

When the Girl Scouts of Western Washington were asked to return $100,000 to a donor for supporting transgender girls, they turned to IndieGoGo to make[...] Read the rest »

How Whole Foods finally took ownership of its NYC pricing problem July 2nd, 2015
PR Week Global 2014 News RSS Feed

How Whole Foods finally took ownership of its NYC pricing problem

The chain's co-CEOs appeared in a video released Wednesday apologizing for the pricing mishaps and pledging to correct them. [...] Read the rest »

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