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How to Put Social Media Strategy For Targeting Younger Generation April 27th, 2015
Richard Smith

How to Put Social Media Strategy For Targeting Younger Generation

For companies all over the world, effective use of social media sites can act as a gold mine for generating more business, amplifying customer loyalty[...] Read the rest »

What's the Worst That Could Happen? See for Yourself April 27th, 2015
MJ Wesner

What's the Worst That Could Happen? See for Yourself

A new social media hire tweets out a tasteless joke from your company handle. Maybe it’s a little sexist, maybe it’s a little racist, mayb[...] Read the rest »

9 Ways Brands Can Use Twitter Video To Drive Real Results April 27th, 2015
Rashida Boyd

9 Ways Brands Can Use Twitter Video To Drive Real Results

If you haven’t thought about incorporating Twitter video into your social marketing strategy, there are plenty of good reasons to start. Bu[...] Read the rest »

The Shake-Up Spotlight on: Chip Coyle of Infor April 27th, 2015
MJ Wesner

The Shake-Up Spotlight on: Chip Coyle of Infor

In this series of profiles, we'll be putting the spotlight on some of the wonderful speakers who will be featured at The Social Shake-Up this June. To[...] Read the rest »

The Native Advertising Arms Race is Underway and the Combatants Might Surprise You April 27th, 2015
Chad Pollitt

The Native Advertising Arms Race is Underway and the Combatants Might Surprise You

The lines between the media, brands, agencies, new media, social media and search engines are blurring faster than most realize. This was covered in d[...] Read the rest »

What You Are Missing About SnapChat and the Future of Storytelling? April 27th, 2015
James Calder

What You Are Missing About SnapChat and the Future of Storytelling?

I always advise businesses to do what is right for their brand and their audience when it comes to social marketing. Not every brand can thrive on the[...] Read the rest »

How Quickly Do You Resolve Customer Issues, and Does It Matter? April 27th, 2015
Edwin Huertas

How Quickly Do You Resolve Customer Issues, and Does It Matter?

One of the benefits of social media that marketers love to highlight is that you can respond almost instantaneously to complaints and queries from you[...] Read the rest »

Why You Should Attend The Social Shake-Up This Year April 27th, 2015
Laurent Francois

Why You Should Attend The Social Shake-Up This Year

I had a chance last year to attend the famous Social Shake-Up in Atlanta. It was probably one of the most interesting events I have attended in a very[...] Read the rest »

GetSatisfaction and Sprinklr: Towards a New Mainstream, Perhaps? April 27th, 2015
Guy Stephens

GetSatisfaction and Sprinklr: Towards a New Mainstream, Perhaps?

I read about the recent announcement of the acquisition of GetSatisfaction by Sprinklr. My initial reaction was one of bemusement, curiosity and intri[...] Read the rest »

How to Incorporate Social Media into Event Marketing April 27th, 2015
Sergio Aicardi

How to Incorporate Social Media into Event Marketing

​While online social media marketing and promotion is a daily task for your business with many short-term goals, event marketing generally occur[...] Read the rest »

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