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Twitter Highlights How Brands Can Tap Into Discussion Around Live Events with Event Targeting September 4th, 2015
Andrew Hutchinson

Twitter Highlights How Brands Can Tap Into Discussion Around Live Events with Event Targeting

In July this year, Twitter introduced a new ‘event targeting’ capacity within Twitter ads, which aimed to help brands capitalize on Twitte[...] Read the rest »

Facebook Improves Conversion Lift Metrics to Enable Campaign-Level Comparison September 4th, 2015
Andrew Hutchinson

Facebook Improves Conversion Lift Metrics to Enable Campaign-Level Comparison

Back in January, Facebook introduced a new tool to help marketers better understand how, exactly, their Facebook marketing efforts were contributing t[...] Read the rest »

Hey Brands – If You Don’t Provide Social Media Customer Service, Someone Else Will do it For You September 4th, 2015
Andrew Hutchinson

Hey Brands – If You Don’t Provide Social Media Customer Service, Someone Else Will do it For You

Social Media is now a key source of information for the rising majority of consumers around the world. For this reason, it’s crucial that brands[...] Read the rest »

11 Social Media Experts to Follow on Twitter September 4th, 2015
Sarah Snow

11 Social Media Experts to Follow on Twitter

If you want to learn more about social media marketing from some of the wisest folks on Twitter, here’s a list of experts to follow. Most of the[...] Read the rest »

Why I’m Not on Blab…Yet [Podcast] September 4th, 2015
Pam Moore

Why I’m Not on Blab…Yet [Podcast]

One of the top questions I have received lately is, “Pam, why aren’t you on Blab?” The community on Blab seems to be growing an[...] Read the rest »

Ogilvy PR triples size of executive committee September 4th, 2015
PR Week Global 2014 News RSS Feed

Ogilvy PR triples size of executive committee

The agency is growing the size of its executive committee from four to 13 members to represent new geographies and ensure more diversity. [...] Read the rest »

Interpublic poaches BBDO’s Simon Bond as first chief growth officer September 4th, 2015
PR Week Global 2014 News RSS Feed

Interpublic poaches BBDO’s Simon Bond as first chief growth officer

IPG created the role in response to more clients asking for teams made up of personnel from various agencies. [...] Read the rest »

More trouble for Jessica Alba’s Honest Company – this time a suit over its marketing September 4th, 2015
PR Week Global 2014 News RSS Feed

More trouble for Jessica Alba’s Honest Company – this time a suit over its marketing

A class action complaint says the company is "deceptively and misleadingly" labeling and promoting its products. [...] Read the rest »

WhatsApp Now Has 900 Million Users. How Will It Monetize? September 4th, 2015
Carianne King

WhatsApp Now Has 900 Million Users. How Will It Monetize?

The mobile messaging app WhatsApp hit 900 million active users this month. What the company doesn’t have, though, is a [...] Read the rest »

Hootsuite asks for place at the table for Burger King’s McWhopper peace day stunt September 4th, 2015
PR Week Global 2014 News RSS Feed

Hootsuite asks for place at the table for Burger King’s McWhopper peace day stunt

More than a week after Burger King first made ripples across the world of marcoms, other brands are still trying to get in on the action - the latest [...] Read the rest »

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