Unilever marketers say that they are "questioning the logic of shifting big budgets to social media, when the equivalent spent on in-store promotions can deliver an ROI up to 50% higher." They miss the point: social media is about shaping bra…
May 26th, 2010What Is Social Networking? Social Networking – It's the way the 21st century communicates now. Want to know what it really means? So[...] Read the rest »
May 21st, 2013Now, when looking at a product pin, pinners will see pricing and availability, and where to buy that product. Pinterest is calling these "rich pins" a[...] Read the rest »
O comments at "Don’t Only Measure Your Brand Success With Direct ROI Indicators"