Social Media Camp McAllen

Giving and Getting the Most Out of Your Brand’s Cause Marketing [CONVO]

neilglassman — Thu, 23 Feb 2012 01:16:09 +0000

One of the benefits of social media changing the nature of brands' conversations with their customers is the increase in many companies' philanthropic efforts. In this conversation, I speak with author Rachel Armbruster, known for her work as director of development at the Lance Armstrong Foundation during the iconic yellow wristband campaign. We look at the landscape at the intersection of brand marketing and corporate giving, starting with reasons why companies should be motivated to develop deep partnerships with charities.

Weber promotes three on digital team

Latest articles from PRWeek US Briefs — Wed, 22 Feb 2012 22:16:18 +0000

NEW YORK: Weber Shandwick has promoted Chris Vary to EVP of digital program innovation, Patrick Chaupham to SVP of digital operations, and Colin Moffett to SVP of digital content strategy.

Irion exits Dutko Grayling

Latest articles from PRWeek US Briefs — Wed, 22 Feb 2012 21:42:46 +0000

Mark Irion has vacated his post as CEO of Dutko Grayling, the US public and government affairs arm of UK-based Grayling, a subsidiary of Huntsworth.

Institute for Public Relations expands board of trustees

Latest articles from PRWeek US Briefs — Wed, 22 Feb 2012 21:39:46 +0000

GAINESVILLE, FL: Five corporate communications executives have joined the Institute for Public Relations board of trustees.

Ivy Exec hires Rubenstein

Latest articles from PRWeek US Briefs — Wed, 22 Feb 2012 21:27:55 +0000

NEW YORK: Ivy Exec, a web-based recruiting company, has hired Rubenstein Public Relations. The company provides advance-placement services for Ivy League-educated senior executives in top-tier positions.

The Rise of the Personality Cult in Marketing and its Pitfalls

David Amerland — Wed, 22 Feb 2012 21:00:37 +0000

Social media demands the personal touch and, inevitably, leads to the rise of the personal cult, but that is not without its pitfalls, it would seem.

Make Content Strategy the Foundation of Social Service Design

RohnJayMiller — Wed, 22 Feb 2012 20:48:31 +0000

"Content": isn't the same thing as "published information." We tend to think of it as separate from "sevices," when in fact it's a central component of online services--everything from shopping to research to maps. "Social service design" is a new way of thinking about the services for which we make content. These services are now social as well--meaning one critical aspect of content is that it can be shared easily through social networks.

Google Analytics – el primer artículo de una serie

Jesus De La Garza — Wed, 22 Feb 2012 20:14:55 +0000

Este es el primero de una serie de artículos que nos permitirán conocer mas detalles acerca del programa de Google Analytics, sus funciones y porque debemos utilizarlo para conocer y entender nuestra página web

Plan to Respond: Using Social Media in a Crisis, pt. 3

ChrisSyme — Wed, 22 Feb 2012 19:41:02 +0000

Research indicates that organizations that plan and practice are more successful in navigating a crisis. According to the 2011 Crisis Preparedness Study by Burson-Marstellar, companies with a plan recover faster and lose less money in a crisis than those who don't.

Plan to Respond: Using Social Media in a Crisis, pt. 3

ChrisSyme — Wed, 22 Feb 2012 19:41:02 +0000